Client: A local business association struggling with low event participation and revenue.
Challenge:
Events were poorly organized, resulting in low attendance and negative feedback. This directly impacted revenue and member satisfaction.
Solution:
AMS revamped event planning and execution, introducing virtual and hybrid event formats to maximize accessibility. They also incorporated data-driven marketing to promote events more effectively and introduced member-exclusive benefits.
Results:
- Event participation increased by 80% within six months.
- Generated 150% more revenue from events in the first year.
- Improved member satisfaction, with 90% rating events as “excellent” in post-event surveys.
Quote:
“Our events went from being a struggle to being the highlight of the year for our members. AMS’s expertise helped us turn things around, and the financial results speak for themselves.”
– Linda Johnson, President, National Business Association
