Client: A mid-sized trade association seeking additional revenue streams.
Challenge:
The association faced stagnant revenue and lacked partnerships with industry sponsors. They needed a strategy to attract sponsors while demonstrating value to members.
Solution:
AMS created a sponsorship package tailored to industry-specific needs, highlighting advertising opportunities during events and digital platforms. A sponsorship-focused team was appointed to connect with potential partners and create a sponsorship tier system.
Results:
- Secured six major sponsors within six months, generating $350,000 in additional revenue.
- Designed co-branded events, boosting sponsor visibility and member engagement.
- Sponsor-funded workshops increased event attendance by 35%, enhancing value for all stakeholders.
Quote:
“AMS helped us tap into a revenue stream we hadn’t fully explored before. Their sponsorship strategy not only boosted our income but also enriched our events, making them more engaging for members and sponsors alike.”
– John Walker, CEO, Mid-Sized Trade Association
