Client: A national educational association experiencing declining membership numbers.
Challenge:
The association lacked a clear value proposition for potential members, leading to a membership decline of 20% over three years.
Solution:
AMS conducted a market analysis to understand member needs and crafted a targeted membership campaign. They developed segmented email marketing, social media ads, and a referral program incentivizing existing members to bring in new ones.
Results:
- Membership increased by 45% within a year.
- The referral program brought in 500 new members.
- Social media engagement rose by 70%, creating a vibrant online community.
Quote:
“The team at AMS helped us reconnect with our audience in ways we hadn’t considered before. Their targeted approach not only brought in new members but also reignited enthusiasm among our existing members.”
– Mark Walford, CEO, National Educational Association
